Financial & Legal Literacy
Setting your rate — and raising it — without the flinch
How to name a number, hold your floor, and raise a rate with a client you like. A near-total content vacuum everywhere else, written here for you.
Money conversations are where a lot of good caregivers lose income they've earned. Not because they're bad at the work — because no one ever showed them how to say a number and stop talking.
Know three figures before the conversation
- Your floor. The rate below which the job isn't worth it. Non-negotiable.
- Your anchor. The number you say first — at the top of your reasonable range.
- Your local market. Ground it in real data. The BLS wage figures (linked below) are a starting point; adjust for your area and specialty.
Say the number, then be quiet
When a family asks what you charge, give your anchor as a plain sentence: "My rate is $28 an hour." Then stop. The silence feels long. Let it be. Filling it is how people negotiate against themselves.
Raising a rate with an existing client
The hardest one. A script that works:
Notice: warm, specific, future-dated, no apology, no justification requested.
Put it in writing
Whatever you agree, confirm it in a short message or a simple contract. See our contractor-vs-employee guide for why the paper trail also matters at tax time.
General guidance, not financial advice — your situation is your own.
Sources
- Bureau of Labor Statistics — Home Health and Personal Care Aides, PayU.S. Bureau of Labor Statistics
We organize and cite existing, credible published guidance. We do not author clinical guidance ourselves.